Solutions

On-demand solutions for rapid, actionable insight

Quantivo provides a revolutionary approach to enabling in-depth understanding of customer behavior - uncovering key factors that drive sales, finding measures that increase customer retention, discovering hard-to-find patterns that explain web actions, and more. Getting access to such insights has traditionally required costly tools and lengthy analysis.

Companies in many industries can benefit from Quantivo's on-demand affinity analytics including:

• Consumer Internet - Quantivo enables online advertisers, merchants, content providers, online gaming, and web site operators to target their offerings more effectively and increase stickiness
• Retail - Quantivo helps retailers of all sizes optimize marketing, merchandising, and store operations for increased profitability and improved customer loyalty
• Business to Business Companies - Quantivo allows B2B companies to understand the customer segments and programs that have the most impact, allocate resources optimally, and increase margins
• Business to Consumer Companies - Quantivo enables consumer-driven companies to gain an overall understanding of customer preferences, and increase the effectiveness of customer interactions, from advertising to loyalty to support

Quantivo's powerful affinity analytics are applied to a variety of applications including:

• CRM Analysis - Discover which interactions and channels result in conversions, purchases, returns and more, and predict and drive the desired behaviors
• Loyalty Analysis - Uncover the attributes that make customers loyal, and what works best to acquire, retain, and keep these customers active
• Marketing Effectiveness - Optimize sales and marketing spending by identifying the most effective campaigns, and how customers respond and react to various messages and offers
• Merchandise Planning - Improve merchandising decisions by understanding in depth what sells with what and to whom, and use that knowledge to improve stocking and layouts
• Promotion Effectiveness - Optimize promotions by understanding customer response behavior and the direct and indirect impact on sales and margins
• Purchase Analysis - Discover the patterns of products purchased together and over time, and their relationships to geographies and customer segments
• Web Analytics - Uncover factors that affect online behavior, traffic patterns, shopping cart abandonment rates, and which visitors drive more traffic, more clicks, and more sales

Quantivo's powerful customer behavior analytics can be used to identify many other patterns that increase return on investments and drive efficiencies through all aspects of operations. Contact us to learn how we can help in areas not listed above.